What Is Corporate Identity
Corporate Identity comprises 55% of your customer’s first impressions. Find out how proper development of a company’s Identity can directly effect a company’s success.
How Iconic Brands Are Developed
Many assume that a brand simply consists of its elements; the colors, typefaces…reality is, it is a much more complicated…the Brand Expert will first…
Copyright Myths
The most widely-held, sometimes incorrect assumptions about copyright and why it is important to know the laws in this digital age
Spec Work & Contests, They Fail, Oh My!
Why cheaper isn’t always better. Crowdsourcing, Speck Work and Design Contest yield sub-par results at best…many times, a client will have no choice but to start over…
Photoshop User Magazine Feature
Sheana Firth, owner of Breakaway Graphics, gets featured in Photoshop User Magazine for Identity Redesign and it’s everything
Logo Design Process
Find out how Breakaway Graphics creates award winning logos and brandmarks…why it is so important to create effective and successful iconic logos…informative article for customers who want to know more about how brandmarks are created and why choosing a experienced designer is a necessity, not an option.
Basic Design Terms
There are an innumerable amount of terms involved in the process of getting idea from the abstract to the concrete. Graphic design, printing processes, color spaces, file extensions, typography and production all have a vernacular specific to their role in the process.
Email & Social Media Etiquette
Are you committing a social media faux pas? Chances are you’ve done at least one of these….we all have….but as social media and digital communications play a more pivotal role, we should all brush up on our etiquette.