How Iconic Brands Are Developed
Many assume that a brand simply consists of its elements; the colors, typefaces…reality is, it is a much more complicated…the Brand Expert will first…
Spec Work & Contests, They Fail, Oh My!
Why cheaper isn’t always better. Crowdsourcing, Speck Work and Design Contest yield sub-par results at best…many times, a client will have no choice but to start over…
“My Designer Wont Give Me My Files!”
A breakdown of why Master files are not always freely given to clients. In an attempt to to clear up misconceptions, I’ve detailed the main reasons behind why master files are not considered part of the package for many freelancers.
Photoshop User Magazine Feature
Sheana Firth, owner of Breakaway Graphics, gets featured in Photoshop User Magazine for Identity Redesign and it’s everything
Frequently Asked Questions
Breakaway Graphic’s most Frequently Asked Questions. What you can expect, why you should choose Breakaway Graphics, our hours of operation…
Common Marketing Mistakes
Marketing professionals have a specific knowledge about what works, what designs and words provoke a response from the reader and what outlets are the most effective in seeing a return on your investment: this is why you need us. I have collected five of some of the most common marketing mistakes people make.
Graphic Design File Types
Learn the general differences between a .jpg, a .png and a .gif…. .indd, .psd, .pdf…Know your file types an always supply the right file every time.
Logo Design Process
Find out how Breakaway Graphics creates award winning logos and brandmarks…why it is so important to create effective and successful iconic logos…informative article for customers who want to know more about how brandmarks are created and why choosing a experienced designer is a necessity, not an option.
Basic Design Terms
There are an innumerable amount of terms involved in the process of getting idea from the abstract to the concrete. Graphic design, printing processes, color spaces, file extensions, typography and production all have a vernacular specific to their role in the process.