Ideating and developing world-class creative ideas and executing them with creativity, effectiveness and strategic principles in mind is my forte. Throughout my career, I have had the opportunity to lead efforts, either with a team or as an individual consultant, to experiment, develop and bring top-notch, forward-thinking and creative solutions to life and drive business growth and customer acquisition through a multitude of media channels. I believe that achieving exceptional brand awareness, measurable marketing communication initiatives, effective advertising campaigns, cohesive and informational internal communications and intuitive user experience is most successful when logic marries with creativity, strategy with innovation and process with spontaneity. In my opinion, that’s when magic happens.
I have served as Marketing Manager, Creative Director, Marketing Director and Media / Communications Strategist to strategically brand and position companies large and small in a multitude of fields. I have executed ideation and development on many aspects of design and marketing including branding and identity, messaging, mobile applications, press and digital media initiatives, multi-media campaigns and strategies that leveraged print, web and social media outlets. I have lead the launch of numerous products and services, created award winning marketing strategies and launch plans, and increased recognition and sales for dozens of companies. I enjoy steering creative choices in a way that is true to each company’s values and continued success utilizing thorough analysis, careful success measurement, goal tracking, and top-notch creative marketing and advertising solutions that effectively and accurately communicate even the most complex ideas in a visually appealing polished way.
