Your Essential Guide To Social Branding
Social branding isn’t simply just going on Facebook and chatting with your customers under a canopy of a fancy branded image. It goes deeper than that.
What Is Corporate Identity
Corporate Identity comprises 55% of your customer’s first impressions. Find out how proper development of a company’s Identity can directly effect a company’s success.
The Urban Dictionary of Social Media Marketing
Victoria Greene expertly takes the reader through the vocabulary of social media and how to translate into marketing initiatives.
Copyright Myths
The most widely-held, sometimes incorrect assumptions about copyright and why it is important to know the laws in this digital age
Home Office, Not Homework
Many professionals and freelancers work from a home office: perhaps due to familial or personal restrictions, perhaps because the commute...
“My Designer Wont Give Me My Files!”
A breakdown of why Master files are not always freely given to clients. In an attempt to to clear up misconceptions, I’ve detailed the main reasons behind why master files are not considered part of the package for many freelancers.
Graphic Design File Types
Learn the general differences between a .jpg, a .png and a .gif…. .indd, .psd, .pdf…Know your file types an always supply the right file every time.
Logo Design Process
Find out how Breakaway Graphics creates award winning logos and brandmarks…why it is so important to create effective and successful iconic logos…informative article for customers who want to know more about how brandmarks are created and why choosing a experienced designer is a necessity, not an option.
Basic Design Terms
There are an innumerable amount of terms involved in the process of getting idea from the abstract to the concrete. Graphic design, printing processes, color spaces, file extensions, typography and production all have a vernacular specific to their role in the process.