Award winning marketing, branding, design, messaging, and creative strategy.
A creative and practical approach to brand strategy.
I like to utilize a snowballing, multi-media method with the goal of appealing to a specified market and to that market’s unique qualities. Starting with focused, objective research, I strategize plans that leverage an array of strategic marketing, advertising, design and interactive initiatives that aim to create brand awareness, establish brand equity, secure a loyal following and increase traction and sales. This approach, combined with the many technical skills needed to produce deliverables and the creative acumen to stand out, make for exceptional service and results for your company.
Identity
A valuable contributing factor to the success and perception of a Company’s Corporate Image is its identity. Identity design is based on the visual elements created by a branding specialist to build cohesive and appealing sales tools, marketing collateral and trade dress.
Branding
You might say that a brand is a company, personified. There are three major facets of a company’s brand: the personality (message), the presentation (the marketing plan and optics), and the logo (the mark that makes a company recognizable).
Logo Development
A logo represents and identifies a company or product immediately, simply, and effectively through the use of a mark. It does not sell the product directly but rather derives its meaning from the quality of the product it symbolizes
Advertising
Advertising is an imperative element in a successful marketing strategy. The primary goal, of course, is to get the word out about a product or service in an effective manner to solicit a response from the potential customer. Advertising across many platforms also helps establish Brand Recognition.
Strategy
Every company and product is unique so there is no one-size -fits-all, boilerplate strategy that will universally work for everyone. Only by digging deep and completely understanding each Strength, Weakness, Opportunity and Threat, can a strategist execute a comprehensive and effective plan.
Management & Direction
I have perfected combining technical skills, unbridled creativity, visionary ideas and a thorough understanding of process and production with exceptional emotional intelligence, time management and people skills.
Messaging
Companies, large or small, must be deliberate with their message since what gets conveyed is equally as important as to whom it is conveyed. Every choice of word, sentence structure, tense, style and platform are all immensely important in aiding a company’s success.
Digital & Traditional Marketing
I’ve developed a proven hybrid method that combines traditional marketing and exceptional design with thoughtful research and dynamic emerging media initiatives. This paves the way for organic growth and expandable multi-media strategies and helps you to scale, grow, minimize expenses and maximize returns.
Visual Design
A hybrid of Graphic Design, User Interface Design and Brand Development, a visual designer solves problems visually. I bring brands to life by actually defining a brand’s uniqueness and executing a wide array of visuals with carefully chosen design concepts and a comprehensive understanding of all aspects of design.
Graphic Design
With 16 years of hands-on experience, I have become well accomplished in the field of graphic design. I have been featured in Photoshop User Magazine and can quickly conceptualize, create and deliver any piece of collateral you may need from business cards and fliers to vehicle wraps and billboards.
Print Production
I also have 14 years experience in multi page production, serving as both creative director and designer for multiple magazines.
UI Design & Direction
While UI is often combined with UX, they are, in fact, two very different disciplines. It’s like expecting your architect to also be your interior designer. A primary strength of mine is making things beautiful and enjoyable to the user.
Product Development
A product should always be brought to market utilizing strategic methods and timelines. A full understanding of technical process, product life cycle, funding, and development is required for the success of any product.
Content Marketing
Content marketing uses carefully researched strategy to identify and create content that will be valuable to your specific target audience and is expertly implemented through blogs, videos, social media, advertorials….you name it.
Multi-Channel Analytics
By analyzing specific data segments, I can help determine the most effective outlets and provide insights on how to tailor initiatives to better convert clients based on the behavior and preferences of the audience in each channel.
International Creative Awards
Businesses elevated
Publications produced
Years Experience
Professional Logo Development
You're different. Your business is different. Why not have a logo that represents your uniqueness?
Timeless Yet Innovative Design
Creating a forward thinking brandmark that will stand the test of time requires a solid understanding of the technicalities of best practices and the gift of artistic vision.
Complete Understanding of the Landscape
It is imperative for me to understand you, your company, its values and its offerings. That, combined with my discovery process, will allow me to create something that will accurately represent you and set you apart from your competitors.
A Proven Process
My process has been tried, tested and developed over years of diligent, painstaking work. I have produced many timeless, effective and visually stunning brandmarks, some of which have garnered me international recognition. But don’t take my word for it, check out my awards and testimonials.
WAT Aerospace Technologies - Logo Design
Fields & PierceFields-and-pierce
Mental Health Associtation
Logo-Design---Sawdust-Life
Fredericksburg Glamping
Daily Leash
Sellout Social Logo
Breakaway Graphics - logo-brand-identity development - Savvy Roads
Ben-Ritchie-Logo-design-and-dev
port-sized_GHF
relax
port-sized_fajitas-Logo
No Face No Case - Logo Design
Ardent-Competition-Logo-design-and-dev
port-sized_intry-Logo
Vimmus Technologies
Breakaway Graphics - logo-brand-identity development - Turf Scapes
port-sized_GWA-Logo
Fredericksburg-Tiny-Homes-Logo-design-and-dev
port-sized_harlot-Logo
Breakaway Graphics - logo-brand-identity development - T.I. Design
Your business is more than the logo. It's more than your team. It's more than your product.
Then why should it be represented in any other way than fully?
Presentation is Everything
Did you know that the overall visual presentation of your company comprises 55% of your customer’s first impressions? The proper development of a company’s Identity can directly effect a company’s success.
Messaging is Key
Carefully defining the mission, vision, essence, and purpose of the company as it relates to forward facing goals helps establish the way the brand’s characteristics and promise to the customer will be relayed.
A Visual Foundation
By establishing and following brand standards and guidelines early on, building brand recognition, customer loyalty and achieving financial success is that much easier.
Mental Health Association Corporate Identity Suite
You're not selling a product. You're solving a problem.
Why waste time and money on ineffective advertising?
It's More Than SEO
Effective marketing & advertising reaches beyond keywords. If your advertising agency isn’t casting a wide but carefully researched net, you’re missing out on real potential clients.
It's More Than Followers
How many followers you have does not determine sales. It certainly helps if used in the right way but improper ‘spray and pray’ techniques just make for nice numbers that mean nothing.
It's Not Sales
Advertising & marketing, when done smartly, will generate sales and a loyal customer base, but it’s not actually doing the selling for you. The end goal should be the customer’s emotional response to you, that’s what creates a customer for life, not just for now.
You have something extraordinary. I specialize in the artful presentation of amazing brands. Why not hire the best for your brand?
Comprehensive Experience
Since 2004, I have designed and produced over 100 publications. In addition, I have served as an Art and Creative Director for 14 years.
In-Depth Know How
I can easily execute all design, copywriting, type setting, production, pagination and pre-press in addition to defining the overall flow and visual aesthetic.
Visionary
I excel at conceptualizing, introducing and producing new ideas for branding, advertising campaigns and marketing messages.
Industry Professional
I possess a thorough understanding of design, a knack for smart, concise copy writing, and continuously utilize fresh approaches to advertising.
Since 2003, I have gained thousands of hours of hands-on experience and developed extensive knowledge and experience in every aspect of the product and deliverable life cycle. From ideation, prototyping/mocking, proofs/proof of concept and product development to go-to-market strategies, presentation/pitch decks, testing and analytics, product launches, advertising initiatives and effectiveness measurement, I've got a stellar track record. As such, I have accumulated extensive expertise within communications, marketing, advertising and design.
I enjoy steering creative choices in a way that is true to each company's values and the continued success of their products and services utilizing thorough analysis, careful success measurement, goal tracking, and top-notch creative marketing and advertising solutions that effectively and accurately communicate even the most complex ideas in a visually appealing polished way.
I have served as Marketing Manager, Creative Director, Marketing Director and Media Strategist for several companies to strategically rebrand, re-message and re-position their companies. I have lead and assisted in the launch of numerous products and services, hundreds of magazines, thousands of advertisements in both print and web, created award winning marketing strategies and launch plans, and increased recognition and sales for dozens of companies.
